Built on a Decade of Coaching Excellence

From Kinesis to you

Kinesis x WhichWeight Squad

For over ten years, at Kinesis Integrated in Boulder, Colorado—the epicenter of endurance sports—we've had the privilege of coaching some of the world's top athletes. We've honed our craft, developed cutting-edge strength training methodologies, and witnessed firsthand what drives peak performance.

WhichWeight x Kara Goucher
Chris Lee x WhichWeight

We recognized the effective strategies we've perfected shouldn't be confined to our facility—they have the potential to revolutionize coaching practices worldwide.

That's why we created WhichWeight.

WhichWeight Personalized Strength

We've distilled years of hands-on coaching excellence into a comprehensive software solution, empowering you to deliver personalized, effective strength training programs effortlessly.

Our Founders

Chris Lee x WhichWeight

Chris Lee | CEO

From coaching Olympians to leading innovation in athletic performance, Chris has always been driven by a single mission: to elevate the standards of training and conditioning.

Jacob Carlson x WhichWeight

Jacob Carlson | CTO

Jacob has always had a passion for creation. Whether it is working on side projects in his free time for fun or working full-time at start-ups trying to solve difficult problems, he loves to learn new things and challenge himself.

our advisors

WhichWeight x Kara Goucher
WhichWeight x Dave Scott

Kara Goucher
Olympian

Dave Scott
6 x World Champion

WhichWeight x Eduardo Grabowsky
WhichWeight x Keith Carlson

Eduardo Grabowsky
Chairman at Luxor Group

Keith Carlson
CTO at Relativity

WhichWeight x Allen Lim
WhichWeight x Adam Goucher

Allen Lim
CEO at Skratch Labs

Adam Goucher
Olympian

why strength?